Did my bank tell me anything? No, they didn’t care and will never do. When I was at University, I paid a Netflix subscription for a whole year. It should sit between the users and their bank account, and help when there is an actual need. The aim of the AI must be only focused on the financial well being of the users. We think this technology should make you avoid overdrafts, find and cancel wasteful subscriptions, keep track of debt and save money. We are also available in the US and Canada. While Mint was about passive and static actions, we think the world needs an AI that is active and dynamic, which is why we built Emma.Įmma is a money management app that helps you in avoiding overdrafts, finding wasteful subscriptions and giving the control you need over your finances. The ability to engage with users is something that is still missing. The focus has always been on aggregating multiple banks and categorising expenses which was innovative ten years ago, but times have changed. Is there a UK alternative to Mint?Īfter Mint, different softwares came, even in the UK, but no one was able to match the modern needs. They took something that was considered complex and built an extremely simple tool. The company showed us how relevant and useful banking data can be, if processed in the right way. The rush in trying Mint was crazy and the software grew up to 10 million users till the acquisition. You could see where your money was going and keep track of everything. It was probably the first time Americans saw something like this. Mint was one of the first personal finance management tools that easily integrated with your bank. The company grew massively and after only three years, sold to Intuit for $170 million. Aaron Patzer had decided he could build a finance management tool, called Mint.
On the 25th of November 2006, a small revolution started in the US. Many people have been asking whether there is a UK alternative to Mint, the popular budgeting and money management app.
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